Monday, 22 November 2010

USP

A USP is a unique selling point that makes your product different and more "unique" than others.
Most music magazines have front covers that have professional and famously knows musicians. To make my magazine "unique" I am going use an amateur rock band who have a different look about them, and they are undiscovered/ unsigned so they aren't heard of.
 I am going to create a piece of journalism which will be an interview with the band and I will ask a mixture of questions that look at their career and their normal everyday life, this looks into the life's of undiscovered musicians which brings a whole new look to music magazines.
Because my magazine is aimed at a niche market "rock" I am going to make my magazine "unique" by using three colours which are red, black and white but I am going to use the colour red in more things as it shows suits "Rock" more and not many other magazines use a lot of red also as well as the colour I am going to find a very unique font in which I will .
In side the contents of my magazine I am going to list all the coming up concerts of unsigned and undiscovered bands and musicians that are included in the niche market "rock". This brings a new take on undiscovered talents.



1 comment:

  1. Olivia - the USP is not what makes each edition of a magazine unique but what make the whole magazine unique - it's unique angle/ concept. This might be the genre of music it deals with e.g. indie, folk, hip hop; it might be the audience e.g. teenage girls; it may be the angle - new bands.... I think you need to clarify this and identify what your USP is. These are more your initial ideas for your front cover....

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